Pretty green finds for easy living

For the evolving eco-conscious Filipino consumer, using everyday products that are natural, cruelty-free and locally-made is a step towards greener living. SM is also making intentional green choices that benefit the environment in the long run which includes supporting local craftsmen, recycling, and reducing energy consumption. With the SM Green Finds program, the group offers Filipino consumers greener choices by making them easier to find around their stores. Recently launched at SM Store Mall of Asia, the SM Green Finds Pop-Up offers to make green living as easy and effortless as possible for Filipinos. [caption id="attachment_8558" align="aligncenter" width="854"] PHOTOGRAPHS COURTESY OF FB/ sm mallsEARTH-FRIENDLY mercchandise for the home.[/caption] From locally-made products from artisans, clean beauty, green technology, and multifunctional homeware, the Green Finds badge will make it easier for customers to spot products that will inspire them to make greener choices. “We have an assortment of products and our specialty brands that cater to all types of Filipino consumers. With the SM Green Finds, we are able to bring a greener shopping experience to our millions of customers while also encouraging our suppliers to take the steps towards greener practices,” shares SM Retail vice president for corporate communications Cathy Ileto. Among the shops to find at SM Green Finds are trusted health and wellness brand Watsons; The Body Shop, purveyor of ethically-sourced goods inspired by nature; Baby Company, the one-stop shop for new and experienced moms; Kultura, which offers proudly Filipino handmade products with natural or recycled materials; and SM Home, the flagship homeware brand found at SM Store. For more information about the green shopping experience with SM, go to

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